Portal de Cartagena
www.portaldecartagena.com
About one hundred representatives of Spanish companies that invest in advertising and Spain the main creative come together on Friday and Saturday in Cartagena in the second edition of 'A Day'.
At this meeting, organized by the Creative Club in collaboration with the departments of Universities, Business and Research and the Culture and Tourism and the City of Cartagena, the main references of advertising in Spain discuss innovation in the field commercial communication and the use of new media for best results.
This edition of 'A Day' will be used to analyze trends and innovative tools in the world of advertising and discussed the experiences in recent months have been described as novel and its application in day to day of any brand.
Councilor Salvador Marin said that "this meeting is to place the region of Murcia at the epicenter of national advertising innovation and development of this knowledge industry in the region, a forum that generates positive synergies that can benefit the sectors regional production. "
Also, the Minister Pedro Alberto Cruz stressed that "the 'A Day' is an opportunity to promote our region 'Non-Typical' as a meeting place and stage for the development of innovation in all its aspects."
The 'Day A' born to bring a face to face between advertisers and creative about the challenge that unites them: to better communication.
Try to be a kind of 'think tank' to help both groups to solve common problems.
The 'Day A', supported by the Institute of Development and Tourism Murcia, brings together some of the best professionals in this business to reflect together and analyze what's newest lasting.
To perform this exercise, we selected a number of cases that have been used strategies, tools, formats and innovative ways.
Examples covering subjects as current as the content generation, the breakdown of conventional formats or the value of the brand today.
Enter the work to be discussed is Wikipeli (Doubleyou and Mahou) Pikolin (Pantry), Viña Rock (change direction), Vodafone (Waskman) and the brand value insurance (Ignition k).
In addition, former Spanish TV commercial director, Angel Vicente, discusses her view on the condition of the television in Spain as an advertising medium.
Opening lecture
As in the first edition of this event, 'A Day' has a special guest.
This time it comes to advertising Rodrigo Figueroa Reyes, founder of Fire, who will talk about what we understand as' Communication in February 2010. "
Figueroa is one of the great 'gurus' of the sector and Fire is an agency focused on developing measures of content for television, film, radio, Internet, mobile, theater, music and publishing.
It has offices in Argentina, Chile, Colombia and Miami and, for some months in Spain.
Creative Club
Creative Club (c to c) is a nonprofit organization that aims to improve the quality of creative work in Spanish advertising and seek union for professionals in this sector.
His main area of activity is training.
It currently brings together over 550 individual members and institutional fifty members, including advertising agencies, production companies, trademarks, and institutions committed to creativity and improving the country's commercial media.
Source: CARM
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