Portal de Cartagena
www.portaldecartagena.com
The momentum that the city of Cartagena is giving the city's tourist attractions has led him to organize a promotional campaign in the capital of Spain, Madrid, during the months of January, February and March, with widely distributed sites busiest people, mostly passengers and tourists, as are the Renfe station, Metro and the airport of Barajas.
Our firm commitment to value all of our attractions is clear and therefore will carry the image of the city to all those places where you can reach more people, with advertising campaigns such as we are currently developing, said the Councillor for Tourism, Javier Herrero.
Thus, during the celebration of Fitur, 20 to 24 January, it was estimated that more than 2 million people who circulate through the stations of Atocha Renfe (Level 0), Charmartin (Dock Road 2 and 3) Delicias (Dock Road 1) and Nuevos Ministerios (Dock Road 1), could learn a little more Cartagena through mupis placed in those stations.
The same advertising medium is being employed at the airport of Barajas, in T1, T2, T3 and T4, a total of 55 advertising panels that will remain from 26 January to 15 February at the airport, with an average of 42,417 passengers, collects 23 percent of air travelers in Spain.
The other major axis of the organized campaign from the Department of Tourism is advertising via closed circuit television in 40 stations spread across all the lines that make up the Metro de Madrid.
Users of this urban transport will see the 20-second spot with the most attractive of our city, which will air from 8 to 22 February and from 1 to 15 March, three times an hour (at intervals of 06-10 hours, from 14 to 16 h. and 18 to 21 hours), representing a total of 405 screenings.
This initiative covers 50 percent of users of Metro de Madrid, with real coverage of 762,090 people a day and a potential cover IFEMA fairs 974,000 passengers.
Source: Ayuntamiento de Cartagena
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