Portal de Cartagena

www.portaldecartagena.com

• Home
• Business
• Hotels
• Restaurants
• News
• Advertisement

The Department of Trade of the City of Cartagena and the Fishermen's Association have launched the Third Campaign to promote fish from Cartagena, the Blue Label, which is matched to the proximity of the Christmas season to promote fish consumption for of our land.

The advertising campaign is the brand through advertising panels around the city, skirts newspaper and radio ads to convey to you to buy any product with Blue Label have all the information and data of interest to the fresh fish is to consume, becoming guarantee taste, quality, freshness and respect for the environment, as highlighted by the councilman of Commerce, Javier Herrero.

For its part, the larger pattern of the Fishermen's Association, Antonio Hernandez, has been optimistic about the holiday season because the catch has increased and with it the demand, which makes maintaining competitive prices.

And with oil prices 15 percent cheaper, the fleet of Cartagena can breathe after starting the year loose by the high price of crude and biological recovery.

Among the most coveted is the goby, which is indigenous to the area, mullet, red shrimp and hake.

VALUE ADDED ONE TRADE MARK

Fish from Cartagena brand comes in late 2006, the collaboration between the Fishermen's Association and the City Council to create a brand for the fish to be marketed in the Lonja de Santa Lucia, which would add a commercial value that was lacking to date .

Thus was launched an awareness campaign to the city of Cartagena with the title 'Fish of Cartagena, for many reasons', which incorporated the reasons why the user should look for products that would guarantee freshness and quality recognized .

This campaign was followed in 2007, 'Fish of Cartagena.

Fresh, naturally ', reaching the current "Blue Label.

Cartagena fish ', which is to influence people to identify clearly the product of our sea.

Source: Ayuntamiento de Cartagena