The Minister of Universities and Research Company, Salvador Marín, presented this morning at the Chamber of Commerce, Industry and Navigation of Cartagena quality mark to distinguish regional trade establishments that stand out for their excellence: 'Sol Murcia '.
A sun is the symbol that traders will meet a decalogue of commitments that guarantee the best service to customers, in an initiative that is part of the Plan to Promote Trade in the Region of Murcia.
For the mayor of Cartagena, Pilar Barreiro, assistant to the presentation, is very proud that our city has been chosen for a presentation of this caliber, which should promote and encourage our comercianes to join the process of adaptation to new uses and habits of buyers and customers.
The aspects that will scale to trade the sun will get professionalism in customer service, complete information to consumers, the relationship of trust with the client, the credibility and reliability of the trader, protection and security customer relations, image and conditions of commercial establishments, the commitment to training, commitment to sustainability and the environment, cooperation and corporate responsibility, and the incorporation of new technologies.
Salvador Marin says about the sun is the brand that assures consumers that are facing a business of trust, which will find the best service and best product offering.
The sun symbolizes proximity, quality, warmth, trust and friendly treatment.
'Sol Murcia: Our Trade Trust' was created as a strategic tool in the service of trade and is a means to add value to customer relationships and an umbrella of meaning with which stand out from all the shopping .
Businesses can get up to three suns.
The former is achieved by adhering to the Code of Good Practices on Trade, the second you get when you have the certificate of compliance to the standard quality 175001 UME service of small businesses, and the third will be awarded if the facility has implemented the models of excellence approved by the European Union.
The creation of 'Sol Murcia: Our Trusted Commerce is a part of Plan to Enhance the Retail Trade in the Region of Murcia, which sets out ten strategic lines and 59 actions to achieve greater productivity and competitiveness.
The total amount of emergency measures for this year 2008, amounting to 2.8 million euros and aims to mobilize, including public and private investment, an investment of 44 million euros until the end of the plan.
Among the measures include the promotion of business planning, implementation of new technologies, training of employees and owners of trade, preferential credit lines for businesses, and the holding of fairs 'Outlet'.
Source: Ayuntamiento de Cartagena