Portal de Cartagena
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Cartagena will host the summer "the biggest tourism promotion campaign ever carried out in the Region of Murcia by ambition, the magnitude and extent of territory to which we will reach," said today the Minister of Culture and Tourism, Pedro Alberto Cruz, during the presentation of the event 'MTV Murcia Night', which will host free Park University of Cartagena during the last week of July or early August.
In the press conference also been the director general of Tourism, Angel Campos, the council of Tourism of the City of Cartagena, Javier Herrero, the CEO of MTV Networks Iberia, Rafaelle Annecchino, and Director of Strategic Marketing and Communication MTV Networks, Antonio de La Rosa.
This project, to be held for three years in so many other coastal towns, is "the first manifestation of the philosophy that incorporates the tourism policy of the Region of Murcia," said Cruz, and is based on tourism event and culture as "one of the main revolting when overcome the economic crisis."
It is estimated that 'MTV Murcia Night', plus the international repercussions that will broadcast the event with more than a dozen countries, will gather around 35,000 people in Cartagena.
'MTV Murcia Night' will feature a singer or a group of international stature, other national and an emerging artist who will be accompanied by two dj's, in a concert of 5 to 6 hours.
This concert will be broadcast live nationally and is repeated five times between September 2009 and April 2010, while international broadcast at two ends in more than a dozen countries, "chosen for tourist interests Murcia region, "said Cruz, a month after the conclusion of the event and by February or March 2010," as it is at this time in which usually make hotel reservations ahead of the summer season. "
In addition, the event will be preceded by two hundred national promotional passes with pills tourist region, while the international relay will be accompanied by promotional percent passes in each of the countries which will be broadcast during the three weeks leading up to it.
Also, as announced by the director, the concert will be marked by a series of interviews and documentaries on those elements which have been designated tourism between the Ministry and the tourism sector in the Region of Murcia. "
The international broadcast in countries like Italy, Greece, Portugal, France, Germany, Belgium, Netherlands, Luxemburg, the Nordics and the UK will have a potential audience of 90 million viewers with a number of real contacts or people who have seen more than 32 million, to which the promotion of the Region of Murcia as a tourist potential, which ensures the arrival of new visitors.
Besides the economic benefit generated by concert attendance and broadcasting the event, Cruz said that most of the event production is subcontracted to companies in the region of Murcia, while the bar tender will be mentioned.
With this event, and thanks to the collaboration of the Ministry of Culture and Tourism, Cartagena enriches its cultural offerings in summer, which begins with the Festival of the Sea Music and ends with the celebration of another year of sailing the Med Cup event budget is EUR 1,100,000.
Photo (from left to right): The director general of Tourism: Angel Campos, the council Tourism of the City of Cartagena, Javier Herrero, the Minister of Culture and Tourism, Pedro Alberto Cruz, the general director of MTV Networks Iberia, Rafaelle Annecchino and the director of Strategic Marketing and Communications MTV Networks, Antonio de La Rosa.
Source: CARM
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