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Cartagena will host this summer, between late July and early August, one of the four concerts of renowned pop bands that the cable television channel Music Television (MTV) issued in thirteen European countries over the next four years.

These concerts will be recorded in Cartagena, Mazarrón, Aguilas Murcia and other coastal town to promote tourism in the region.

The director of the Department, Pedro Alberto Cruz, presented this morning at a press conference this initiative, accompanied by the councilman of Tourism of the City of Cartagena, Javier Herrero.

The concert and broadcast ads will be in Spain, France, UK, Netherlands, Greece, Finland, Luxembourg, Italy, Norway, Sweden, Belgium, Portugal and Germany, where it is estimated that about 32.5 million will people.

Targeting a radio formula, free concert called Murcia Nigth MTV for an expected attendance of some 35,000 people, was held at the plaza at the University of Cartagena.

Is featured by three of the best commercial pop, of which two are foreigners: a consecrated similar size to Keane, The Cure, HIM, Shakira, Enrique Iglesias and Paulina Rubio, and other emerging Tokio Hotel type, never be performed in the Region of Murcia.

Alongside them will be another national figure and two DJs, presenters will also make reference to the tourist attractions of the Region of Murcia.

Along with interviews with guest artists that will be made to serve as landmarks also promotion, MTV is committed to broadcasting in Spain three weeks before the concert tour 200 listings in the region of between 1 and 1.5 minutes , and another hundred in each of the European countries cited.

Further, the chain will issue 900 self-promotional ads for the concert and will release another 200 on Paramount Comedy.

The budget for this event for the first year is EUR 1,100,000, which would cover the cost of the musical event and passes hundreds of concert and promotional opportunities for leisure and tourism in the Region of Murcia.

Source: Ayuntamiento de Cartagena