Portal de Cartagena
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A job at the Polytechnic University of Cartagena (UPCT) scoring systems on Internet hotel has been selected along with four other studies as a finalist in the XVII edition of FITUR Tribune Award, whose decision will be announced on October 20 in the Fair International Tourism (FITUR), to be held in Madrid next week.
The study have developed three members of the research group Quantitative Methods and Computer Economics and Business at the Polytechnic of Cartagena.
In particular he took part in Juan Jesus Garcia Bernal, head of the group, Maria Soledad Martinez and Juan Pedro Mellinas.
They say, the work of the theses presented in the institution Mellinas in April last year.
It warned that there are a variety of websites that collect opinions and scores of hotels, but have differences in the methodologies used to gather information, rating scales and access to information.
The "most surprising" finding is that portals such as Booking used a scale of ratings ranging from 2.5 to 10, instead of a 0-10 scale.
"This causes a substantial increase in scores of hotels, especially those who get a lower valuation," write the researchers also they point out that this peculiar system would cause Booking could increase your sales.
The three say that today is "fundamental" for hotel and researchers know the functioning of the pages that collect reviews for the hotel sector.
In this sense, Booking and TripAdvisor are two of the leading websites in this regard, as have databases of millions of guest reviews.
As for transparency of booking portals.
They note that the rating system review "relatively transparent", whereas Booking is necessary to make a hotel reservation and pay to watch their scoring system works.
"This is also positive, in a way, as you make sure that people who rate, has actually been in that hotel," says Mellinas.
The researchers will present the results of their study on January 20 at 17 pm in Room N-IFEMA, where Fitur held.
This is a technical seminar organized by the Spanish Association of Scientific Experts in Tourism (AECIT).
At the end this will be announced the winner, who will edit it, publish and distribute research through a national publisher.
Source: UPCT
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