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Lower costs, have more visibility in the market and increase sales.
That's the goal of any business and the call content marketing is the answer to fulfill this purpose.
At least that is what ensures the student of the Faculty of Business of the Polytechnic University of Cartagena (UPCT), Luis Angosto.
Narrow concludes in his Final Project, which has been led by Professor Soledad Martinez, 80% of companies use content marketing "used to cut costs and promoted through social networks."
The call content marketing is a method used today many companies to create valuable content that allows them to attract your target audience and build customer loyalty.
"With this also achieved improved sales, the brand image of the company and get a better search engine rankings," says the student.
Although it not determined the economic impact that this type of practice for companies, Narrow states that "costs much cheaper because instead of hiring consultants and marketing strategists with a Social Media Manager, suffice because it can analyze all these aspects of social networks. "
To do this, he says, that you can turn to social networks or tracking labels or 'hashtags' more employees in these rather than taking a "costly market research."
During work has analyzed 62 tools to know what words more users seek to incorporate the contents after the company believes, or what programs allow colorful infographics that after can become viral and benefit the company are.
"All this and a clearer and where everything is exposed to view, will enable us to more effectively meet the objectives set at the beginning web" he concludes.
Source: UPCT
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