Portal de Cartagena
www.portaldecartagena.com
The balance of the 2013 Cartagena, Port of Cultures, as significant data showing the increase of foreign tourists, especially Americans and Russians, and the Roman theater is still by far the most visited site.
Organizing entertainment activities in tourist interpretation centers, together with the promotion of national and international fairs and increased presence in social networks have played an important role in the positive balance that made ​​by the Councillor for Tourism, Palazón Carolina, last year, which has increased the number of visitors received by 13.36 percent, from 280,108 in 2012 to 317,530 in 2013: that is, 37,422 more visitors.
Within this percentage, the months of greatest intensity of visits have been the June and December, and centers, the busiest was the Roman Theatre, followed by Panoramic Lift, the Castillo de la Concepción, the Catamaran Resort and Neighbourhood the Roman Forum.
Another point to consider, according Palazón is the increase of foreign tourists, up 2 percent, reaching 49 percent of total visitors, detected a significant increase in the number of Americans, by 6 percentage points, driven by arrival of this nationality cruise port, and also tourists from Russia.
German, French and UK visitors practically maintained.
With regard to domestic tourism, which is 35 percent of the total detected an increase in visitors from Andalusia, Valencia and Madrid.
As regards from Murcia, has been estimated at 16 percent, the number of visitors from Murcia is maintained and increased by 5 percent from the rest of the region.
DINAMIZACIÃ "NY PROMOTION" N
Revitalization activities and marketing activities organized by Cartagena Port of Cultures have greatly contributed to this positive balance of 2013.
Regarding the former, Palazón has indicated that a total of 3,104 visitors attended and enjoyed these dynamic activities, among which in a Toy Cartagena, which was carried out in the Civil War Shelters; Codices scholars and gentlemen, in the Castillo de la Concepción, as well as routes, workshops, concerts, theatrical tours and night tours that have been made in the Roman Theatre, Roman Forum Neighborhood, Castillo de la Concepción, House of Fortune, Fort Christmas and Punic Wall.
Regarding marketing efforts during the past year there have been a total of 32 familiarization visits, called FAM TRIP, where participation of 280 companies, such as travel agencies, tour operators and press, and Additional Cartagena was present in 13 tourism fairs, both national and international, established over 4,000 business contacts.
New technologies have also played an important role in promoting tourism in the city, registering nearly 300,000 visits to the website of Cartagena Port of Cultures, to which must be added the daily communications sent through Facebook and Twitter, which have reached 4,280 followers and fans.
MÃ S SCHOOL VISITS
While the proportion of individual visitors and groups tourist interpretation centers of the city are kept, 75 percent for the first 25 seconds, the groups have increased by two percent.
In addition, there has been a 5 per cent more visits in groups coming through tourist service companies.
Specifically, in 2013 we have worked with 80 companies of this type, of which 21 have been incorporated for the first time to work with Port of Cultures.
Finally, it has posted an increase in school visits, by 4 percent, thanks to the variety of activities designed especially for this group.
Source: Ayuntamiento de Cartagena
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