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The European Business and Innovation Centre of Cartagena (CEEIC) perform free marketing plans to spin off from the Polytechnic University of Cartagena (UPCT).
The aim is that technology companies were born in the educational institution can sell their products.
This initiative started with Widhoc, which has received two awards this year, explains the coordinator for Technology Transfer, John Monzo.
The trade action plan is to make a diagnosis and plan enterprise business management.
"Sometimes, the researchers who developed the product focus too much on the product and neglect sale," explains Carlos Hurtado, head of Project CEEIC.
The objective also aims to create companies that are consolidating operations and enhance their survival.
Experts CEEIC personalized way to help entrepreneurs spin off UPCT.
Also design a calendar of visits to potential clients and advise them on how to address a business interview or the definition of a value proposition.
Hurtado adds spin off advise on issues related to the budget and financial control.
Also show you free tools online for marketing will work and manage financial, such as CRM (Customer Relationship Management).
"This way, the company can have a full and immediate control over their business and finacieras efforts," he adds.
Tracking the spin off to who undergo this free marketing plan is six months.
The UPCT has about a dozen technology companies.
These companies are participated by social capital of members of the university community, and in 5% of UPCT own.
Some of them incorporate partners outside the university.
The spin off have the support of the Office of Entrepreneurship UPCT.
Among other actions, for example is the study of market Widhoc.
UPCT and collaborate CEEIC years.
CEEIC technicians participate in training organized by the Office of Entrepreneurs and Technology Based Firms UPCT.
Also, graduates and researchers use CEEIC facilities in the industrial Cabezo Beaza.
EBT Entrepreneur Network, made up of local and regional authorities, is the result of collaboration between UPCT CEEIC and ALDE.
Source: UPCT
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