Portal de Cartagena
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Today Wednesday in Cartagena will close the course on Cultural Tourism: Marketing, Communication and Evaluation, which has been developing since last Monday, March 11, at the Museum of the Roman Theatre of Cartagena.
The course seeks to address the various actions that occur during the process of Heritage Management: advertising of tourism resources, communication of values ​​and meanings of the assets, ongoing evaluation of the services offered to our guests and the impact it has on its surroundings.
So Rusillo Professor Santos Mateos, who coordinates the group and Heritage Communications Research at the University of Vic (Barcelona), has tried creative communication as key to promoting cultural tourism products.
For his part, Professor Marcelo M.
Martin, a specialist in cultural management and communication of heritage, through design, production organization and visitor centers, exhibitions, conferences and publications, has addressed the techniques of mediation between local heritage and visitors in a tourism program cultural.
Today March 13, Professor Pau Rausell KÃ ¶ ster, Professor of Applied Economics, University of Valencia and Director of the Economic Research Unit of Culture, will discuss the economic impact of heritage and cultural tourism.
At 21 hours.
will be the closing ceremony and awarding of diplomas chaired by the Councillor for Culture of the City of Cartagena and member of the Foundation of the Roman Theatre of Cartagena, Rosario Montero.
He will be joined at the table Pau Raussell Professor and Director of the Museum of the Roman Theatre in Cartagena, Elena Ruiz.
Source: Ayuntamiento de Cartagena
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