Portal de Cartagena
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The 852 news media appeared in national and international, related to last year's International Festival of Music The Sea, managed to promote the city of Cartagena with a potential audience of 300 million people (296 175 842), says the report by a specialized consultant who performed an exhaustive in print, radio, television and internet.
The valuation of these spaces in terms of advertising reached, as estimated by the same consultant, 2,296,643 euros, which contrast with the more than 300,000 euro budget available to the festival.
Despite cutting days, shows and activities that have had this issue for the crisis, these data exceed those of 2011, in which 836 were published news, it was an audience of 131,457,545 people (less than half ), and catered to the different media spaces valued at 1,125,122 euros.
The media on which the information were most prevalent were the 1 and 2 of TVE and Tele 5, Cadena Ser, Onda Cero and ABC Punto Radio, El Pais, El Mundo and La Verdad in print, and digital media, Terra News, El Pais and ABC.
THE MAYOR DENIES LACK OF PROMOTION "N
This very broad deployment promoting the city through the Festival, has been put forward by the mayor, Pilar Barreiro, along with other activities during the summer by the City, to answer the criticisms made ​​about the lack of tourism promotion city.
Barreiro recalled the campaign launched this summer in collaboration with hotels in the city in three regions of central Spain, an area that is to be attracted to the culture and beaches of Cartagena.
The campaign was carried out in media of Castilla-Leon, Castilla-La Mancha and Madrid, and in it were offered excellent value accommodation with free activities in Cartagena Port of Cultures.
Have also been made ​​in Cartagena three national radio programs where he has promoted the city and its various attractions.
The mayor also recalled programming and theatrical evening tours to places of Port of Cultures, evening cruises on the catamaran and recreational activities conducted within museums and exhibition spaces, which have offered new incentives to visitors during the summer.
For Barreiro, the goal is to maintain quality and to place in Cartagena tour of Spain, increasingly promoting their greater knowledge, and that is getting the opinion of the mayor.
The tourist season is not just July and August, the mayor said, but now just starts strong cruise season with the arrival of nearly 41,000 tourists until December.
The million invested in recent years in the recovery of assets is taking off and anyone who has not come to the city six years ago and back, note the changed benefit the tourism sector, has concluded Pilar Barreiro.
Source: Ayuntamiento de Cartagena
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