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A Roma is associated with the Colosseum, Berlin with the Brandenburg Gate and from now on be known as the Cartagena city coffee Asia.

The idea has come from the company José Díaz, in collaboration with the Department of Tourism and is responsible for around town promoting the importance of this drink.

The main objective of the campaign this morning presented the mayor of Tourism, Palazón Carolina and businessman Jose Carlos Diaz, is to attract more tourists.

So far Cartagena is known for the submarine Peral and the Roman Theatre, basically.

But within a few months, will be noticed for its culinary tradition, tourism is booming now, stressed Palazón.

For now, the ad campaign only take place in Cartagena.

The idea is that before giving outreach, the Cartagena-depth knowledge of this tradition.

To this end, the company placed 50 exhibitors Jose Diaz with promotional items at any merchant that demands it.

Among the items that will promote the Asian stand-shirts, plates, mugs, sweatshirts and pens, among others.

ORIGIN OF THE CUP

Since the cup in which the Asian drink to one of the spirits with which the drink is made is made in Cartagena.

The glass factory of Santa Lucia was first created the Asian Cup in 1932. Its predecessor was a glass of vermouth and had a short, thick legs between the body and foot.

However, according to businessman Jose Carlos Diaz, the glass was so fragile that it broke to take coffee in the cold thermal shock between the glass and the heat of the beverage.

As for the glass was more resistant glasses was entrusted to the company in the 40 Vidur.

At first the Asian Cup was smooth.

Ara now has slits facilitate the calculation of measures of condensed milk and coffee had to be put in the glass.

The Asian is made ​​with condensed milk, coffee, cognac, liquor 43, lime zest and cinnamon.

The presentation of the promotion coincides with the exhibition of paintings Another way to make Asian artist opens the day after tomorrow in the cafeteria Pedro Trillo Plazza.

Source: Ayuntamiento de Cartagena