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The promotion of the Auditorium, next target tourism businesses in the region (03/11/2011)

The mayor of Cartagena, Pilar Barreiro, and the Minister of Culture and Tourism, Pedro Alberto Cruz, have accompanied this morning to members of the Regional Tourism Board, led by its president, Jesus Pacheco, on a visit to the Auditorium and The Congress Batel.

Once ready the infrastructure is the time to focus on the promotion, said Jesus Pacheco, who explained that the important thing now is to ensure that funds are directed to the promotion, to avoid gaps or auditoriums airports without visitors.

The Bureau of Tourism, which is composed of organizations and companies related to the sector, met this morning in Cartagena to lay the groundwork for action in tourism for the next year.

The main line, has advanced Pacheco, promotions will be addressed directly to final consumers and reduce costs in other ways as more indirect promotion fairs.

Taking advantage of this infrastructure is also achieved, according to Pacheco, publicize the region in the international arena.

Indeed, one of the objectives of the tourism sector for the coming year is to double the percentage of foreign visitors, which currently stands at 20% versus 80% of domestic tourists.

During the visit, the President of the Regional Tourism Board, also praised the building that considers the Auditorium of the light and the sea and is also an attractive design, a functional resource for Cartagena and take off in the Region international tourism.

In the same terms have been expressed to the Mayor, Pilar Barreiro, and the Minister of Culture and Tourism, Pedro Alberto Cruz.

For the mayor, this auditorium has created large-scale conference tourism company, with which to become more competitive in this sector.

For its part, the Director has ensured that this is the first major milestone of modern architecture in the region.

A building that is itself a gem, innovative and attractive and that is lived sensuously by the visitor, said Cruz.

Cruz also put forward that the two largest auditoriums in the Region, the Cartagena and the Congress Centre Auditorium and Victor Villegas de Murcia, may supplement products, courses and programs to jointly exploit and optimize resources.

Finally, the Minister of Culture, Tourism and Sports, has also responded to questions from journalists about topical issues such as approval of grants to sports federations.

Source: Ayuntamiento de Cartagena

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