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The tourist industry provides business opportunities for women entrepreneurs (18/10/2011)

Tourism is the sector that offers more business opportunities for women to begin their journey and encourage self-employment business, assured the Mayor, Pilar Barreiro, which inaugurated this morning the Day for Women Entrepreneurs in technology sectors in the lounge degrees from the Faculty of Business of the UPCT.

The conference is organized by the Polytechnic University of Cartagena and the Young Entrepreneurs Bancaja, with the collaboration of the ADLE, CEEIC and others, and funded by the Ministry of Labour and Immigration, with the aim of disseminating and encouraging the entrepreneurial spirit women.

The mayor stressed that the city of Cartagena has been a pioneer in implementing actions that promote self-employment of women, and emphasized the work of the Department of Women and of the union between ALDE and Bancaja Chair this year has facilitated the creation of 60 new companies, of which 66% were created by women. In addition, the department of the company has received 523 inquiries ADLE of people interested in starting a business, and 56% of these queries came from women, as highlighted by the Mayor, Pilar Barreiro.

However, in Cartagena, 48% of the unemployed are women, a fact which unfortunately is still high and you have to work with initiatives such as self-employment has ended.

TOURIST SECTOR NEW OPPORTUNITIES

Most new companies are launched in the service sector and tourism, coupled with new technologies, a sector which, according to the mayor, and is inconceivable without the presence of communication via the Internet, so that today you can buy a Cartagena package tour in Australia, has exemplified.

Cartagena has sparked a new economic model based on diversification, said the mayor, tourism has its main axis is demonstrated when we all say Cartagena is full of tourists and it was ten years ago.

There are business opportunities that are put on the market and that we must seize it, but others come and take advantage.

AGILIZACIÃ "N CREATION PROCESS" N BUSINESS

The increase in the creation of companies has also led to the streamlining of procedures, which in recent times, even let you create a company within 24 hours, always using new technologies and computerized processes.

However, in the opinion of the President of the Association of Women Entrepreneurs of Cartagena and its region, M ª José Rodero Paterna, are still lacking government support, especially for small and medium enterprises, to continue this upward trend in efforts to business creation.

PROFILE OF ENTREPRENEURS

Regarding the situation of women entrepreneurs, according to Manuela Marin, president of the Organization Murcia Business and Professional Women, there is now a digital gender gap and women tend to be more alienated from the new technology than men.

However, in recent times there has been an increase in women entrepreneurs, powered by the new profiles of young women, college and trained to seek an opportunity in the business world and are based on three pillars: Ideas, information and support.

E-commerce and online product sales are the specific areas where more has increased women's participation, said Marin.

STRATEGIC INTUITIVE AND REFLECTIVE

During the meeting also explored the qualities that make women good leaders at the head of a company.

The woman's intuition is a real weapon an advantage for women to identify opportunities that others do not see Reflection allows to weigh the pros and cons when making decisions, and intelligence, is a feature that makes women is the true strategists and leaders of today.

The day of Women Entrepreneurs in technology sectors continue throughout the morning at the Faculty of Business Science, a program of papers that includes the experiences of women entrepreneurs as well as a coaching workshop in creativity and innovation.

This activity is free and gives recognition to 0.5 free credits for the college student.

Source: Ayuntamiento de Cartagena

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