Portal de Cartagena
www.portaldecartagena.com
The races of the Audi MedCup in Cartagena totaled more than 640 hours of broadcasts in 3123 appearances in public and private television of the six countries for which there has been a media audit: Spain, France, UK, Italy, Germany and Portugal, the study reveals Sailing World Media Management.
In addition, broadcasts of Cartagena by the circuit television were followed in August by about 88,000 users in 120 countries.
Over 70% of follow-up was done in the English version of the video.
100 ARTICLES ON THE INTERNET
Close monitoring by the press led to 273 reports on testing of Cartagena in 46 media controlled country.
To this must be added the 959 articles published in digital media in 20 countries, concludes the study prepared by Meltwater media, the Internet media audit world's largest.
Circuit TV carried out between 20 and 30 minutes of live broadcasts during the week of regattas that included the city's tourist image with information on the competition.
Programs totaled about 16 hours broadcast in English and Castilian.
The organization issued in Cartagena 112 accredited journalists from 11 countries working for a total of 95 media (Austria, France, Germany, Italy, Ireland, New Zealand, Portugal, Russia, Spain, Switzerland and United Kingdom).
The organization estimates at 1,000 the number of people involved in the race, including equipment, crew, staff, organization, press and guests.
The core of the organization was composed of 220 people of 17 nationalities.
His media team worked in six languages (English, Castilian, French, Italian, Portuguese and Russian), produced 73 videos and news and press releases issued 286.
Source: Ayuntamiento de Cartagena
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