Portal de Cartagena
www.portaldecartagena.com
The International Festival La Mar de Musicas Cartagena again harvested in Colombia last year dedicated to a major media coverage, according to a study by a consulting firm that tracked national media, both press, radio and television as the Internet.
According to the dossier, the information reached an audience of 105,811,000 people, occupying spaces in these same media advertising expenditure which would have been 1,177,000.
The largest number of reports published on the festival -467 - were on Internet digital media with an estimated audience of nearly 23,200,000 people and an estimated advertising costs 49,758 euros.
Followed with 203 stories and news print, with an audience of 67,440,000 people and an estimated advertising cost 702,125 euros.
All national newspapers and the highlights of the Autonomous echoed the conclusion of the event.
Information on radio festival held a time of one hour and 12 minutes at different news programs, reaching an audience of some six million people, with estimated advertising cost about 60,000 euros.
Finally, the television also played a prominent space for La Mar de Músicas, as it reached its news broadcast on 14 national news, lasting about 17 minutes and a half and an estimated advertising cost 368,552 euros.
Most of the news published in the 1 and 2 of Spanish Television.
Councillor for Culture, Education and Women, Rosario Montero, expressed his satisfaction with these results and pointed out that the festival's budget of around one million euros, an investment which is considered by the Councillor is recovering quickly and far from the point of view of advertising and promotion of the city, as evidenced by the figures.
She also pointed out that monitoring has covered only national resources, there are references to the impact of international media festival.
Source: Ayuntamiento de Cartagena
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