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- "Publicity and institutional communication must be at the service of the needs and interests of citizens, facilitate the exercise of their rights and promote the fulfillment of their duties, and must never pursue inappropriate objectives by misusing or using public funds ", explained the spokesman of Cs Cartagena
- Citizens has shown concern about the recent manifestations of the MC Group in which it suggests that the money of the Department of Tourism could have gone to advertorials to improve the image of the socialist government, "that these accusations are so serious those who have been cohabiting two and a half years in the Executive is to worry "
Cartagena, Tuesday, January 23.
The Municipal Group of Citizens in Cartagena will ask at the next regular plenary session that a regulation be drawn up to regulate the management and contracting of institutional advertising in the City of Cartagena, as well as its autonomous bodies, foundations, and any municipal structure.
Manuel Padín, spokesman for the orange training in Cartagena, explained that "the purpose of this motion is to set with objective criteria the distribution of institutional advertising and clarify and differentiate legitimate public advertising and necessary self-promotion and partisan propaganda, sometimes only separated by a thin subtle and imperceptible line ".
The spokesman of Cs has explained that it is necessary to receive the advice of the Communication Office of the City Council, the person responsible for protocol and communication, associations and professional associations, publishers and the University to specify the objective criteria, and in this way "avoid an interest of the political party in power, and the instrumentalization of public funds to reward or punish the media according to their editorial line ".
Ciudadanos recalled that in 2014, the Constitutional Court issued four key judgments on the distribution of institutional advertising making it clear that discrimination between the media in the distribution of institutional advertising could harm constitutional rights, and that the basic criterion of comparison Among the companies that operate in each of the various media and target the same target audience is the audience measured objectively by specialized companies, and the rates offered.
"Therefore an equitable legal distribution is imposed that meets the criteria of transparency, equality, objectivity, publicity and free competition".
Manuel Padín believes that "publicity and institutional communication should be at the service of the needs and interests of citizens, facilitate the exercise of their rights and promote the fulfillment of their duties, and should never pursue inappropriate objectives by misusing or staff of public funds ".
In addition to preparing a regulation, the Citizens motion will request that the councils periodically report on the investment and distribution of institutional advertising, as well as the accredited control of dissemination, audience, media impact or other criteria that are established to motivate the cast.
The spokesman for Citizens also recalled that in a recent public statement of the MC Group suggests that part of the money from the Department of Tourism may have gone to "advertorials to improve the image of the Government and not tourism promotion", "the suspicion or the conjecture of a political party would not matter to us if it were not because we are talking about a party that has cohabited in the Government of Cartagena for two and a half years and has participated in the drafting of budgets, and in the contracts of advertising".
Source: Ciudadanos Cartagena
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