Portal de Cartagena
www.portaldecartagena.com
The student of the Faculty of Business Sciences of the Polytechnic University of Cartagena (UPCT), Adrián Blázquez, believes that in Cartagena they should join their activities and services in the same social profile to boost tourism in the port city through social networks.
This conclusion is drawn from his Final Degree Project 'Analysis of the activities and services offered as a tourist destination through their social networks', led by Professor Soledad María Martínez María Dolores.
The study shows that, of the total of services and activities analyzed, 52.17% participate in social networks.
These data indicate that the use of social networks by this type of services and activities in Cartagena is very scarce and with little activity.
The two social networks par excellence and that reach a level of presence above the others are Facebook and Twitter with 41.37% and 24.13%, respectively.
Therefore, we have analyzed the activity that these services and activities carry out in the social network Facebook through the PRGS model.
The results of the study reveal that activities such as La Mar de Músicas have a close relationship with their fans interacting with them and making them participate in this event, as in this case, leaving in the hands of users the possibility of choosing who would like to see in The Sea of ​​Music next year.
In terms of response and generation of comments by users this activity leads significantly with respect to the rest, plus it has the largest number of fans unlike others who are relatively lower.
Keeping this dynamic the network will continue to have good activity, growing as a page and as a great event in Cartagena.
It also highlights that the activity of certain services and activities only focuses on the months of realization of them, for example, much more May activities accumulate a large number of publications in the month of May, date on which it is made, but with little reaction from his followers.
On the other hand, the Night of the Museums also accumulates many of its publications in May but with more reaction from its followers.
"We think that they should continue to maintain this activity in the months that we have mentioned, but it would emphasize more months of inactivity, hanging content," says the young man.
In his words, there are many inactive profiles, they do not have continuity and quality in their publications and therefore do not generate any response in the user, and some only focus the activity on the page in the month of completion.
'We believe that this is something to take into account to solve it.
On the other hand, the profiles that if they are active hang quality content related to their activity, and interact with the users, so if they have an answer, "he adds.
Source: UPCT
Privacy policy
- Legal notice
- Cookies