Portal de Cartagena
www.portaldecartagena.com
"The meaning of colors and augmented reality in marketing" is the title of the workshop that has been scheduled on Thursday, October 26 at the Children's Library "Doña Centenito", at the Cultural Center Ramón Alonso Luzzy at 18:30. , as part of the Cartagena Piensa, a program developed by the Department of Culture, directed by David Martínez, in collaboration with the UPCT.
In the workshop, by Eva Tomaseti and Laura Martínez Caro, will analyze the feelings that awaken the different colors in people, their preferences and with what aspects of life relate them.
After a first contact, the students will try to relate the colors present in the containers of products that they usually consume, with the meaning that the production companies want to give them.
During the activity, examples of augmented reality inserted in the same packaging used previously, as well as in catalogs, announcements and brochures will be shown.
In this way, the students themselves will be able to handle mobile devices in order to visualize the advertising information contained in the different supports.
Source: Ayuntamiento de Cartagena
Privacy policy
- Legal notice
- Cookies