Portal de Cartagena
www.portaldecartagena.com
La Mar de Músicas gained prominence in the media over last year by doubling the audience reached.
This is reflected in the 'Media Evaluation Report' carried out between March 1 and July 31, 2017, which shows that the number of news broadcasts on television was multiplied by nine, the amount of information broadcast on radio was doubled, and A 10% increase in the references to the festival published in the press.
In the internet, the audience reached was double that of last year, although there was less news, because the publications were in media with much more hearing.
An increase that shows the media interest that has generated the festival and that could have influenced the increase of spectators and revenue compared to 2016.
Entering the detail, the presence in televisions was the most notable growth, where he went from one to nine news or reports.
The festival appeared on screen 11'17 minutes in 4 national chains, compared to 38 seconds last year in a chain.
In radio, 8 to 15 reports were broadcast, with a total of 37 minutes being broadcast on 4 national stations, with respect to the 13 minutes of La Mar de Músicas' programming in the same period of 2016 on 2 stations.
The information published in newspapers would fill 96 pages without advertising, which means an increase in paper space of 17% compared to last year, when published information that took up 80 pages.
A total of 225 mentions were made, of which 32 were in the national press with respect to the 18 mentions on last year's edition.
Likewise, the number of local and provincial media that published information on La Mar de Músicas increased.
It was written about the festival in newspapers of 14 Autonomous Communities, compared to 8 of 2016.
"These are magnificent data that confirm the success of this edition of La Mar de Músicas, in which we have beaten all the records of public, of box office and informative.
But we are not satisfied, we are already working on the next edition to further improve these figures and continue to put Cartagena in the current cultural and musical national and international, "said Councilor for Culture, David Martinez.
As for the internet, the report indicates that it went from 1007 news published in 2016 to 895 in 2017, nevertheless the written information this year was published in means with much more reach.
Thus, according to Comscore's audience data, it would have moved from a potential audience of 150 million people to reach 328 million potential readers.
The report also indicates that the economic value of that interest, taking into account the price of the advertising space of each medium, would amount to almost 4 million euros, specifically 3,974,406, which means that this media interest has a very important value As advertising of quality that makes evident the potential of this cultural festival, that puts the accent in the music but of which it attracts the diversity of artistic branches that covers like literature, painting, photography or the cinema.
Source: Ayuntamiento de Cartagena
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