Portal de Cartagena
www.portaldecartagena.com
Under the motto 'Cartagena Puntúa en Garantía Juvenil', the Youth Council of the City of Cartagena launched on January 20 a new initiative aimed at the dissemination of the Strategy for Youth Entrepreneurship and Youth 'Guarantee' of the Ministry of Employment .
The Youth Guarantee is a European initiative that aims to facilitate the access of young people to the labor market.
The Youth Guarantee Recommendation states that young people may receive an offer of employment, education or training after they have completed their studies or become unemployed.
SPORT AS A STRATEGY FOR THE CONNECTION WITH YOUNG PEOPLE
Under the premise that sports practice, in any of its disciplines, is a transversal element to the population and has a high degree of representativeness of the youth segment, this initiative seeks to popularize the Youth Guarantee program through the central axis of the municipality.
As evidenced by the increase in the numbers of use and consumption of sporting activities in Cartagena, sport practice has experienced a steady increase in recent years.
For this reason it is planned to visit the sports facilities of Cartagena, both public and private, as well as sports organizations and events that take place in the municipality.
Since sports practice is associated with values ​​such as constancy and regularity, the information that this initiative brings to the citizens has a lasting and constant character.
ACTION PLAN OF 'CARTAGENA PUNTÚA'
In some cases the presence of the campaign and the information it presents goes directly to the young beneficiaries of Youth Guarantee, while in others the objective is to have the support of the sector to popularize the program and to collaborate in its development.
Thus, two complementary lines of action are being carried out, which will conclude on April 5.
On the one hand the dissemination of static information through posters and brochures (in three different models, specially designed to reach three identified youth profiles) that will be placed in places of great visibility and passage in the sports facilities.
On the other hand a network of collaborators is being built, integrated by professionals of the facilities and sports organizations, to favor the connection with the youthful public.
Source: Ayuntamiento de Cartagena
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