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ECOEMBES and the City of Cartagena, through the Department of Urbanism and Infrastructures, have launched, since last January 23, an information campaign aimed at citizens, seeking greater commitment and participation with the system of selective collection .

In spite of the effort deployed in the municipality in terms of containerization, with levels above the national average, the results are below it.

In particular it is recycled between 20 and 25 percent less than the average in Spain, although the level of improper is also lower, which means that less is recycled, but is better recycled.

In Cartagena there are 1,367 yellow containers (one container per 158 inhabitants, while Ecoembes requires a minimum of 1 container per 480 inhabitants in a semi-urban area and 1 container per 330 inhabitants in a rural area).

The new communication campaign aims to counteract the efforts made by the municipality and ECOEMBES to contain and compensate the results obtained, counteracting the excuses used by the population not to recycle: lack of containers, lack of space in the homes, Uselessness of the recycling system, low impact, etc.

Using the support of local media, social networks, direct visits to the homes and vinyl in the containers, is intended to move to action to citizens who do not yet recycle, dismantling the false myths or excuses that still serve them not to Do it and reinforce the attitude of those who do.

With the slogan "WHY DO NOT YOU RECYCLE?" And the message "Recycling is a must.You have an amariil container very close to you.There is one for every 158 inhabitants, well above the national average.The City has put the means , Put your plastic containers, cans and bricks "from January 23 to February 28 the communication campaign is being developed in two phases.

A first phase, from January 23 to February 12, where the local media are being used: radio, written press, digital press, local television and circuit of mupis own the City.

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In the second phase, from 6 to 28 February, the role of communication is handled by a team of eco-informers who visit more than 3,000 households in the municipality informed the citizen and raising awareness about the importance of correctly separating the containers at origin, Its subsequent selective collection and recycling, emphasizing the importance and simplicity of the process and clearly identifying the types of waste that must be deposited in each container: Yellow container: plastic containers, cans and briks.

Blue container: carton and paper containers.

In addition, the environmental benefits of proper separation of waste at source will be presented to citizens;

And also economic, since not recycle fill the landfills and represent an important investment for the City Council that then impacts on citizens.

To reinforce all these messages they are going to give a yellow bag with the instructions for a correct recycling of containers that facilitate their work.

In this phase the use of social networks will also be enhanced through messages, photos and videos that affect the correct realization of the process, its false myths and its advantages.

Finally, as a pilot test, vinyls will be installed in the lids of organic waste containers (which are normally used by citizens who do not separate), with a reminder of the need to recycle and recycle correctly, separating and Using the different containers especially the yellow, destined to containers.

SELECTED PACKAGING DATA IN CARTAGENA:

Population with access to recycling 216,451 inhabitants

Number of light containers collected (plastic containers, metal containers and bricks) 10.2 / kg / inhabitant / year

% Improper (waste deposited wrongly in the yellow container) 21.1%

Number of paperboard collected 11.1 / kg / inhabitant / year

CONTAINERS

Yellow containers: 1,367 (one container per 158 inhabitants, while Ecoembes requires a minimum of 1 container per 480 inhabitants in a semi-urban area and 1 container per 330 inhabitants in a rural area)

Blue containers: 903 (one container per 239 inhabitants, while Ecoembes requires a minimum of 1 container per 400 inhabitants in a semi-urban area and 1 container per 275 inhabitants in a rural area).

Source: Ayuntamiento de Cartagena