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The Women's Nursery of Mandarache hosts a free workshop for entrepreneurs and SMEs on Facebook Ads, one of the most effective ways to reach the target audience at low cost.

This is the Cecarm project, which is managed by the Integra Foundation, with the collaboration in Cartagena of the Agency for Local Development and Employment and the Department of Equality, to promote the development of the Electronic Business, from Commerce and Electronic Bills to Digital Marketing in the Region Of Murcia, for which it carries out a total of 39 workshops.

The inauguration of the workshop, which took place on Tuesday, December 13 at ten in the morning, was attended by Equality Councilor, David Martinez, who has highlighted the importance of this workshop to update the knowledge about Facebook and that the Assistants can know how to use this tool;

Has also been present the person responsible for the Cecarm project, Luis Miguel Aldeguer.

During the workshop you will see real examples, among other topics, the different types of campaigns, how to configure them, launch and optimize them, the hand of digital marketing guru Carlos Bravo, born entrepreneur and one of the first bloggers in marketing in the blogosphere Spanish.

Since 2012 has made about 4,800 campaigns on Facebook Ads worth more than 1,500,000 euros.

Carlos Bravo intends with this workshop to break the myths that I like the same as a you buy, and how to move from a little to like to connect with these people until you get to the point that you are ready to buy.

He also stressed the importance of customers knowing the value of a hundred percent of a product and that can value a discount, so facebook is good to get people to what your service is worth and why it is good hire you.

This workshop is part of the Cecarm project, which is managed by the Integra Foundation, a foundation affiliated with the Ministry of Economic Development, Tourism and Employment. Its purpose is to promote the development of the Electronic Business (Electronic Commerce, Electronic Invoicing and Digital Marketing) in the Region of Murcia.

One of its fundamental actions is to carry out various training workshops on the subject.

Source: Ayuntamiento de Cartagena