Portal de Cartagena
www.portaldecartagena.com
The Regional Confederation of Organizations of Cartagena has welcomed today the presentation of the analysis by Cajamar on increased consumption at parties Carthaginians and Romans.
The presentation was attended by Pedro Pablo Hernández, president of COEC;
Miguel Martinez, president of the Chamber of Commerce of Cartagena;
Jesus Lopez, territorial director of Cajamar;
Antonio Font, director of Research and Methodology Commercial BCC-Group Cajamar;
and David Garcia, head of Commercial Consumption Measurement Project.
The analysis, based on data obtained from payments made by credit card and debit cards, and cash withdrawals at ATMs Cajamar during the holidays of 2014 and 2015, shows the evolution of consumption made during the last holidays, both residents of Cartagena and Murcia as domestic visitors.
COEC president applauded the study and claimed a "major parties promote Cartagena as a catalyst for the economy of the region".
It has also emphasized the need for "greater support from the administration taking into account the results obtained following this analysis are very encouraging."
The following shows in detail the data obtained through the study:
Consumer transactions made with credit and debit card and cash withdrawals at ATMs grew by 7.46% during the Festival of Carthaginians and Romans last year, according to the analysis on transactions at ATMs and POS terminals ( TPVs) Cajamar from 18 to 27 September 2015.
This increase in consumption is mainly materialized through card payment through POS terminals in stores, which recorded an increase of 25.32% over 2014, while cash withdrawals through ATM increased by only 0.60 %.
This shows that users are increasingly opting to pay by plastic money through POS.
In total, during the holidays last year, 32,535 transactions with credit and debit card for payment in shops and ATM withdrawals were made.
The days before the local holiday (September 25, 2015) it was in the most consumption was performed, reaching 25.37% of total expenditure, while on holidays, Sundays and Friday, September 25, is recorded a below average consumption of all parties, due to the closure of many businesses.
jointly analyzing consumption data and cash withdrawals made during the holidays of 2015 observed that the residents of the center of Cartagena local area were the biggest spenders (40.31%), followed by the northern region (22, 98%) and port (19.92%), while residents in other municipalities in the region of Murcia were those who performed less consumption (16.79%).
As the amount of transactions, residents in the northern area of ​​Cartagena were those who spent more than half, namely 60.71 euros per operation, 4 euros over the other areas.
Analysis of aggregate daily purchases of local residents with cards in shops (POS) and cash withdrawals at ATMs offices Cajamar information is found that during the holidays the residents of the downtown area are the most consumed to throughout all days, highlighting 23 and 24, which accumulated the 25.37% of total expenditure.
The other consumption areas perform very similar, being in the case of Cartagena in the north upper daily except Monday 21.
Based exclusively on a daily basis and aggregate cash withdrawals from local residents cashiers offices Cajamar, shows that the pattern is very similar to that of total consumption, being residents of the downtown area the most consumed, followed by those in the north, port and residents of the Region of Murcia area.
And again were Cartagena in the north which obtained a higher average, 75 euros per transaction, although spending from other areas of the city were similar: center port 73 euros and 72 euros.
Finally, when compared on a daily basis and aggregate purchases of local residents with cards in shops (POS) during the holidays of 2015 reconfirms that cartageneros of the downtown area are consuming more, but in this case the Murcia visitors made more than residents of the other two areas north and port of Cartagena spending.
The day of highest consumption on Thursday 24 with a 15.17% of the total consumed in TPVs during the holidays, while days with lower consumption, between 2% and 4% of the total, were holidays (20 Sundays 27 and Friday 25).
By contrast, previous to the festive days were the most consumed in POS terminals, namely Wednesday and Thursday.
As Predictably consumption of domestic visitors, the Andalusians were the biggest spenders with 51.43% of the total consumption made by domestic visitors during the holidays 2015;
followed closely by residents in Valencia, Catalonia and the Balearic Islands, with 41.41%.
While domestic visitors from remote areas were the least spent on these celebrations: the center (Madrid, Castilla-La Mancha, Extremadura and Aragon), 6.36% and those of the north (Asturias, Cantabria, Castilla y Leon, Galicia, La Rioja, Navarra, Basque Country), 0.80%.
However, the highest average amount per transaction, 74.03 euros, corresponded to visitors from Valencia, followed by those in the downtown area, with 66.36 euros;
Andalusian, with 54.35 euros, and residents in the north, to 41.95 euros.
Analyzing of daily purchases and cash withdrawals card nationals during the holidays 2015 in shops (POS) and ATM offices Cajamar visitors, it is noted that on Monday September 21 was the day in which the domestic visitors made more consumption, hogging this day only 13.70% of the total consumed during the reporting period.
He also notes that, while the Andalusian visitors made more spending the days before the local holiday (Friday 25), those of Valencia, Catalonia and the Balearic spent more weekend after (Saturday 26 and Sunday 27).
Source: Agencias
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