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| An example of business philanthropy | Senior professionals will contribute their value and knowledge to new generations of entrepreneurs The Regional Confederation of Business Organizations of Cartagena (COEC) has received the board of directors of the recently created Asociación Senior de Empresas del Sureste (ASES), a non-profit entity formed by managers and senior professionals, who seek to contribute through experience, driven by companies and young entrepreneurs in the Region. In the words of its president, Juan Pedro Huertas, "the members are seniors, professionals, managers and businessmen who, once their work activity is over or are still active, wish altruistically to offer their experience and knowledge in business or academic management to those who they need it". For Ana Correa, "this initiative is an example of philanthropy by allowing a group of senior experts who have developed their careers in different areas of the company to actively share all their experience and knowledge, accumulated throughout their professional career, adding value to the action of the new generations ".

In this way, these seniors contribute to the improvement of the corporate environment. The association aims to help companies that need a strategic orientation in their business, as well as those that do not have enough means to have professional advisers. ASES members organize courses, seminars, workshops and meetings for those interested.

They have even carried out cooperative projects with the UPCT and UCAM about business entrepreneurship and the promotion of intergenerational relationships through volunteering. Help in times of pandemic In addition, ASES constitutes an opportunity for entrepreneurs who are being affected by the consequences of COVID-19.

This group of people has suffered and faced various difficulties throughout their working lives and, for this reason, they are capable of 'mentoring' the strategies of readjustment, reorganization and redirection of companies that need it towards change.

They act as advisers in search of new opportunities, through creativity and innovation, to get ahead in the current situation.

Source: Agencias