Portal de Cartagena
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| It consists of distributing 200,000 scratch cards with various prizes among the clients of small businesses in Cartagena | The 'The award is for everyone' campaign has started in small businesses in Cartagena to reactivate the economy of these places and boost the sector.
It consists of distributing 200,000 scratch cards among customers, who are eligible for various prizes."People participate and stimulate commerce in this way," said the councilor for the Commerce area, Manuel Padín, who also pointed out that "it is a fun campaign.
We have to be positive.""The situation is bad, commerce is having a bad time and any campaign that we can carry out will always lead to favorable consequences in order to keep the shops in Cartagena alive," explained the president of COEC, Ana Correa.The first scratches have been distributed since last Thursday, November 19, when the campaign began.
The owner of a business in Cartagena, Lola Bernal, has announced that "this weekend has been good with regard to sales, because when the restaurants opened there was a great atmosphere and, in addition, we must thank this type of incentive so that the public buy and more in the time in which we are.
The clients who gave the scratch were delighted ".Customers can get a scratch card for every purchase over € 20 at participating stores.
Direct gifts are vouchers of 25, 50 and 100 euros to be exchanged in said stores and, in addition, there are prizes that are participations in the raffle of a car and some electric scooters as the end of the campaign, coinciding with the Extraordinary Lottery Draw National of January 6. The City Council, through the Department of Commerce, has invested 40,000 euros in this campaign through an agreement with the employers' association COEC, approved by the local Government Board.
It is estimated that the commercial initiative can mobilize a minimum of four million euros in the sector.
Source: Ayuntamiento de Cartagena
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