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Revive, this is how the graduate in Business Administration and Management from the UPCT Andrés Martínez Pérez has called the social network that he has designed to remember and honor deceased loved ones.

The project he developed for his Final Degree Project (TFG) includes a virtual cemetery where the visits to niches and pantheons or the floral offerings that are made in the cemeteries can be reproduced in a 3D setting.The former UPCT student proposes in his final ADE work to create a social network that provides those who have lost a loved one a virtual space where they can carry out worship and the memory of their deceased, facilitating the exchange of memories with family and friends.The academic work is actually a business plan to make this innovative idea a reality, which the author has been considering for ten years but has been putting aside due to his academic and professional commitments.

"Perhaps today is especially opportune, due to the restrictions in funeral homes and cemeteries derived from the pandemic," says Andrés Martínez, who works as an accountant.The author has studied in his TFG up to the ecological and legal implications of the project, together with its economic profitability, drawing up a marketing plan and a financial plan for the commercial launch of the social network.

The business plan included a survey of 400 social media users asking them, among other questions, if they would be interested in attending an online wake.

73% answered yes.This social network "could be of great help to pass this stage of grief so difficult for everyone", argues the director of this academic work of the Polytechnic University of Cartagena, Juan Pedro Mellinas, recalling how "social networks have modified our social behaviors and they make us be closer to our family and friends, despite being hundreds of kilometers away ”and detailing that“ of the almost 47 million Spaniards, 29 million use social networks daily ”.

Mellinas guided the comprehensive planning of the social network's business plan using her previous experience in the funeral sector, in a niche and grave cleaning company (Eternalia) and in an online niche gravestone sales company.Each user of the social network would have a "pantheon" where to place the "niches" of their deceased loved ones, in which there would be a life book where users can include the biography of the deceased, photos, videos and any memory of the deceased, as well as a comment board where users can leave their contributions, memories and prayers. The virtual cemetery that the project proposes “offers similar possibilities to those of a real cemetery, that is, candles, flowers, or any memory could be placed on the grave of the deceased, it could also be maintained, improving or adding attributes ”, explains the author of the TFG."The message that you want to transmit with the Revive social network is one of tranquility, comfort and hope in moments as difficult as those of the death of a loved one", concludes the graduate in ADE from the Faculty of Business Sciences of the UPCT .

Source: UPCT