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| The objective of this project is to train 1000 women entrepreneurs from rural areas throughout Spain, through free workshops in digital marketing to boost their businesses | The Agency for Local Development and Employment (ADLE) collaborates with the Development Institute of the Region of Murcia with the Extraordinary Program.

It is a project promoted by the Fundación Cibervoluntarios and Zona from Facebook, whose objective is to train 1,000 women entrepreneurs from rural areas throughout Spain in digital marketing with virtual methodology, to promote ideas and active businesses that are generating value and local economy to promote them globally.The Cibervoluntarios Foundation in collaboration with the Promotion Institute through the components of the PuntoPyme Network and Local Development Agencies of the different City Councils of the Region, launch the Extraordinary Program, offering free online training workshops to analyze the potential of digital transformation of their businesses and give visibility to their companies.COURSE CONTENTIn the municipality, the workshop will be held at a basic level, which is designed for women who do not use social networks or digital tools in their day-to-day life, with the following content:Digital transformation helps us grow• What is and what is not transformationdigital• Why join the transformationHow to create “Business” profiles on Facebook andInstagram.• The importance of having a presencenetworking.• Advantages of being on Facebook.• Difference between groups, pages andprivate profile on FB.• Create “Business” profiles inFacebook and Instagram, step by step.• Advantages and keys of Instagram.How to create attractive content on Facebook eInstagram.• Create valuable content totarget your potential customers.• Create engaging content.• Choose format, framing andtips.• Create Stories and Lives.• Free tools.This course is aimed at women entrepreneurs located in rural areas, which can be grouped by areas, towns, counties or associations of less than 30,000 inhabitants.

The group must be a minimum of 12 people and a maximum of 18 women.The workshop is completely free for both collaborating entities and women, and lasts for an hour and a half.AREAS AND DATES OF THE COURSESEl lunes 19 de octubre en horario de 10:00 a 11:30 horas en la zona oseste: Perin, Canteras, Campo Nubla, La Magdalena, La Aljorra, El Albujón, Santa Ana, y El Plan.El miércoles 11 de noviembre en horario de 10:00 a 11:30 horas en la zona este: La Palma, El Lentiscar, Pozo Estrecho, San Felix, El Hondón, Los Médicos, Alumbres, Santa Lucia.El miércoles 25 de noviembre en horario de 10:00 a 11:30 horas en la zona del Mar Menor: El Algar, El Beal, Rincón De San Ginés, La Manga, Cabo De Palos.Las inscripciones se realizaran enviando un correo a mgutierrez@ayto-cartagena.es, indicando nombre, apellidos, DNI, correo electrónico, teléfono, zona y fecha del taller en el que se quiera participar.

Source: Ayuntamiento de Cartagena