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| The vice mayor explained in the presentation of the tourist campaign "Costa Cálida Region of Murcia Summer 2020" that Cartagena is positioned as the capital of tourism in the Region | Cartagena will be one of the first major tourist destinations with a strategic plan adapted to Covid-19, as announced by the Deputy Mayor, Noelia Arroyo, in the presentation of the new tourism campaign of the Community "Costa Cálida Region of Murcia Summer 2020", centered in promoting the Region of Murcia as a preferred safe destination for these holidays.In the act that took place this Wednesday at the Sub Up Hostel in Cabo de Palos, the Deputy Mayor explained that "Cartagena is the tourism capital of the Region of Murcia, thanks to the boost received by the Autonomous Community through campaigns promotion of tourism and the demands of the sector such as the Strategic Tourism Plan ". "Entrepreneurs have been demanding a Strategic Tourism Plan for years and, thanks to the support of the Itrem, Cartagena will have it.

The agreement came before the State of Alarm, but the commitment has been maintained and that collaboration will allow Cartagena to have of a strategic instrument that will already have incorporated the new vision of security and trust that the tourism market demands after the pandemic.

"For its part, the Minister of Tourism, Youth and Sports, Cristina Sánchez, disclosed the details of this campaign, which will not only have a regional level, but also nationally and internationally, through television, press and radio , as well as through social networks and web pages, in addition to other outdoor media, such as fences and mupis.

Under the motto 'Re-find yourself in the Region of Murcia', the counselor explained that "the axis on which the campaign is based is that it is no coincidence that everything we are so eager to do again, start with 're' , from Murcia Region ".On the other hand, Sánchez highlighted the positive data regarding the number of reservations this year in the Region, "despite current circumstances, the data provides us that the number of overnight stays is already visible and latent." The president of the tourism board, María del Mar Martínez, thanked the Ministry for the tourist advertising campaign "that is so necessary for the sector at the moment." And she stated that "the Region of Murcia has a lot to offer, but you have to know how to communicate it", while stressing that "now more than ever the tourism sector has to be united to make our destination a safe, strong and.The campaign presentation was attended by the deputy mayor, Manuel Padín, the councilor for tourism, Cristina Pérez, the manager of the Murcian Association of Campings and president of the Tourism Board, María del Mar Martínez, the director of the Institute of Tourism of the Region, Juan Francisco Martínez, the director of Competitiveness and Tourist Quality, Esther Tenza, the person in charge of New Projects of Hosteltur, Ángela de Lara, the president of COEC, Ana Correa, the president of the Association of Real Estate Promoters of the Region, Francisco José Cervantes, the president of the Association of Hotels and Tourist Accommodation, Bartolomé, the Manager of the Mar Menor Nautical Station, Dionisio, the director and founder of Baikal, video producer, Jesús, from the Playroom Communication agency , Ruben Valverde and Ascensión Andreo,Wine tourism representatives, the president of the Golf Product Association, José Vera, the vice president of the Association of Diving Centers of the Region and the owners of the Sub Up Hostel, Jose Enrique Cárceles and Rubén Marco. 

Source: Ayuntamiento de Cartagena