Fitur's 40th birthday came to an end this Sunday.
An edition in which Cartagena has been an absolute protagonist in the stand of the Region of Murcia, after the first provisional balance made by the Department of Tourism.
In addition to the presentations that the city has taken to Fitur as unquestionable bets of tourism, which include the opening in the coming months of the new Museum of the Roman Forum and the candidacy of the city as a World Heritage Site by Unesco, Cartagena attended this International tourist event par excellence, with a busy schedule of meetings and work meetings to publicize the great heritage, cultural, gastronomic and tourist offer that the municipality can offer.
Thus, the congress office has held up to thirty meetings with travel agencies and professional congress organizers from different countries.
Cartagena is determined to take a place in Spain in the segment of congress tourism.
Its Auditorium and Congress Palace, its facilities and an increasingly important gastronomic, cultural and leisure offer, reinforce its possibilities of becoming a benchmark in this market.
Therefore, the Department of Tourism, through Cartagena Puerto de Culturas, has participated in this edition of the International Tourism Fair (Fitur) with an agenda for its promotion as a venue for all kinds of professional events.
Thus, the department of Cartagena Puerto de Culturas dedicated to tourism MICE (congress office that provides technical support for the presentation of applications and events) has attended this year the second edition of Fitur B2B MICE.
A promotional work that is carried out integrated within the delegation of the Tourism Institute of the Region of Murcia (Itrem), where the City Council has shown the activities for incentive groups available in the city and the wide range of spaces for events.
“In this specific event of congress tourism, thirty meetings have been held with travel agencies, national and international buyers, OPC's (professional congress organizers) and convention organizers and incentive trips for large accounts, interested in knowing new destinations for events and incentive trips, ”said the mayor, Ana Beln Castejn.
Thus, he stressed, "some of them expressed their deep interest especially in golf environments."
In addition, the Cartagena City Council has signed an agreement with Renfe that includes discounts of up to 30% for travelers on train tickets to those who come to the city to attend congresses, festivals or tourist routes.
In this sense, as stated in the agreement, Renfe will issue several promotional videos of Cartagena in all its channels and disseminate information provided by the Consistory to encourage its passengers to visit the municipality through its blogs, networks and different media Communication.
In addition to these meetings within the framework of Fitur MICE, Cartagena Puerto de Culturas held a workshop with 15 travel managers and representatives of large companies, including Banco Sabadell, during the first day of the fair. FCC, Sacyr, RFranco or La Liga, to announce the offer of the city of Cartagena.
A working breakfast that allowed the port city to present itself to potential clients of the MICE industry and congresses, creating a working meeting with the companies of the sector associated to the Cartagena Congress Office, with the objective of establishing contacts and business opportunities between local and guest companies.
On the other hand, in terms of cultural tourism, through Cartagena Puerto de Culturas, more than 25 meetings have been held at the stand of the Region of Murcia with holiday tourism agencies, who have been informed about the destination.
“We continue working with three of them - Internterias, Calipso and Spanien Nichen -, with whom contacts were initiated at the World Travel Market in London, closing agreements for British senior tourism, as well as with Iris Tour, with whom they will start an operation with Austrian tourists, and with BC Rewards, with whom a new collaboration agreement has been signed for the sale of tickets to the museums and interpretation centers of Cartagena Puerto de Culturas from the cruises for individual tourists ”, detailed the mayor of Cartagena.
Source: Ayuntamiento de Cartagena