Portal de Cartagena
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Cartagena will host this weekend four journalists and bloggers from China specialists in lifestyle, gastronomy and travel, in a press trip, to publicize the charms of Cartagena as a tourist destination.
In collaboration with tour operator Turespaña, "the Department of Tourism has designed a program of cultural and gastronomic visits so that these influencers from Canton (China), know Cartagena and can transmit the virtues of our city to all its followers," he said the Councilor for Tourism, Cristina Pérez who stressed that "these bloggers have more than one million followers in the Chinese social network Weibo, equivalent to the Spanish twitter."
During the visit, the bloggers will be accompanied by the Councilor of the Tourism Area, Manuel Padín, and the Delegated Councilor, Cristina Pérez.
Pérez explained that "they will know the archaeological sites, visit the interpretation centers and tour the historic center where they will enjoy gastronomy in bars and restaurants."
The press trip deals with organized trips to journalists, tourist magazines, media and influencer to publicize in first person the tourist resources of a city and give a direct promotion to the destination.
The influencers have become people with sufficient recognition in the main social networks, which allows them to positively promote products and services through their personal experience.
This type of communication actions generates a much broader and more valuable coverage return, both in the media and in social networks.
Synergies between journalists and the destination, memorable experiences and a great return on investment in conversation about the city, are some of the many benefits that the organization of a press trip can bring.
Source: Ayuntamiento de Cartagena
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