Portal de Cartagena
www.portaldecartagena.com
The hall of events of the ISEN University Center, hosts from this Wednesday 17 and until Friday July 19, the Summer Course of the International University of the Sea-Campus Mare Nostrum 'From the text to the slogan: speech, poetry and publicity', directed by Professor Luis Bagué and with a duration of 25 hours.
The City of Cartagena collaborates.
The inauguration of this training action has had the assistance of the delegated councilor for Culture, Carlos Piñana, along with the director of the ISEN Cartagena University Center, Luis Cruz;
the director of the International University of the Sea, María José Portillo;
the course director, Luis Bagué;
and the secretary of the course and professor of the University of Alicante, Susana Rodríguez.
The objective of this initiative is to address the functionality of shared knowledge in two complementary phenomena that define the horizon of 21st century expectations: the persuasive power of advertising discourse and the aesthetic seduction of poetic discourse.
It is directed, mainly, to students of the degrees related to the Philologies (both for those interested in linguistic analysis and for those interested in literary commentary) and for Advertising and Public Relations.
Source: Ayuntamiento de Cartagena
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