Portal de Cartagena
www.portaldecartagena.com
From this Tuesday March 26 is underway 'Comcéntrico Commercial Area of ​​Cartagena', the new campaign to promote local commerce of the municipality, driven by the Municipal Council of Commerce, which involves the union of about 300 small establishments of the Cenit, La Milla, San Fernando, Open Shopping Center, La Aljorra, El Algar, Los Belones, La Manga and Cabo de Palos.
In addition, the corporate image has been released, which will have a color adapted to each commercial area of ​​the municipality, as well as the web www.comerciocartagena.com, in a presentation to the associations of merchants and municipal groups that has had the participation of the Mayoress of Cartagena, Ana Belén Castejón, the Councilor for Commerce of the city, Carmen Martín, and Sergio Robles, member of the web design company.
This initiative responds to one of the demands collected in the Municipal Council of Commerce in the Local Trade Promotion Plan, which is to give greater visibility to the small stores of Cartagena.
According to the first mayor of the city, Ana Belén Castejón, the brand Comcéntrico Comercial Area of ​​Cartagena "was born to promote an image of its own.
An own image of the proximity commerce, of all the life, that contributes of a determining form to that our municipality has a much more effervescent activity and that has more life ".
With the promotional campaign, it is tried to put in value the historical helmet of Cartagena, as well as the districts and delegations of the municipality.
Therefore, 'Comcéntrico Commercial Area of ​​Cartagena' will have a logo and image adapted to the landscape of each zone in the brand: El Algar, La Aljorra, Los Belones, La Manga and Cabo de Palos, as well as La Milla, Cenit, Open Shopping Center and the shops of San Fernando Street.
The brand 'Comcéntrico Commercial Area of ​​Cartagena' has a photographic guide with the premises associated with it, which can be found on the new website www.comerciocartagena.com.
In this direction, you can also obtain information from more than 300 associated establishments throughout the municipality - address, web, social networks -.
In addition, a calendar will be published with all the commercial events of the year in Cartagena.
The mayor of Cartagena, Ana Belén Castejón, has also stressed that in the new Commerce page of the city, the news related to this sector will have an important weight.
Castejón said that it is done so that "partners and citizens can know all the shops of the municipality, their offers and everything that is considered important to give visibility."
In addition to the web, 12,000 bags of different colors have been designed with the image of 'Comcéntrico Área Comercial de Cartagena'.
They will be distributed in stores associated with the brand.
'Comcéntrico Comercial Area of ​​Cartagena' brings together some 300 establishments of the Open Shopping Center, San Fernando Commercial Area, Cenit, La Milla Commercial Area, ACOPEC, Los Belones, El Algar, La Aljorra, La Manga and Cabo de Palos.
Source: Ayuntamiento de Cartagena
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