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The City Council will use Big Data to improve the tourist offer of the city (09/01/2019)

The councilor of New Technologies of the City of Cartagena, Manuel Mora, has presented the program Smart Tourist Destination to heads of municipal service and socio-economic agents of the city.

Through Big Data, that is, the conglomeration of data generated by the use of devices and the Internet, we will try to make efficient use of that information that is produced or has a relationship with Cartagena for tourism promotion purposes.

The Councilor for New Technologies, Manuel Mora, believes that there are factors that are associated with tourism, such as cultural and sports activities.

Mora believes that with these data you can make a better tourist offer.

With this initiative, in which Telefónica and InteligenciaTurística.com collaborate, Cartagena adheres to the European Union's strategy to achieve a digital economy that is closer to citizens.

The details of this project will be announced soon to the media through a press conference.

Source: Ayuntamiento de Cartagena

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