Portal de Cartagena
www.portaldecartagena.com
The City of Cartagena has awarded a sponsorship contract with the Football Club Cartagena for this season 2018-19 and for the next 2019-2020 with the aim of promoting the municipality.
From the next day, the team will wear the brand 'Cartagena City of Treasures' on the pants.
In addition, the back of the bus will wear the same logo and will also be displayed in different fences of the perimeter ring of the playing field, in the video marker and in the photocall of the press room, located in the Cartagonova municipal stadium.
"From the Department of Tourism we believe that sport is a very interesting alternative to promote tourism.
In addition, Cartagena is known for the organization of numerous sporting events that attract thousands of athletes a year to the municipality, "explained the councilman of Tourism, David Martinez.
In addition, the mayor has added that "football is the sport with greater social impact.
For this reason, we have bet that the most representative club in the city will help us to promote our tourist image outside the municipality ".
Martínez Noguera has also stressed that "from the Department of Tourism we consider a strategic market to sell the heritage, architectural and gastronomic wealth of Cartagena in Andalusia and Extremadura, and what better way to do that than using Cartagena Football Club, which visits cities every 15 days of that territorial area ".
With this contract, the Cartagena Football Club will carry out promotional campaigns for important events such as Christmas, Carnival, Holy Week or the Carthaginian and Romans parties.
This particularity of the contract was introduced by the city council to take advantage of the important media presence that the Cartagena Football Club has, both in the municipality and in the Region, as well as in Andalusia and Extremadura, since their matches are broadcast on regional television every week.
Finally, the contract awarded to the club has a term of execution until June 30, 2020. The City Council will award 75,000 euros for this season and another 75,000 euros for the next one.
In addition, the sponsorship contract allows the City Council to change the logos of promotion of the municipality, as it deems appropriate.
Source: Ayuntamiento de Cartagena
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