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Experts in fashion and social networks inaugurated the Week of Commerce in Cartagena (30/10/2018)

The Palace Hall hosted on Monday, October 29, the conferences of the First Day for Trade in which speakers specialized in window dressing and social networks participated, among which the designer Modesto Lomba.

This act, which served as the opening of the Commerce Week in Cartagena, was attended by the mayor of Commerce, Carmen Martín.

The Day was organized by the City of Cartagena, in collaboration with the Associations of Merchants.

The first conference was addressed to the merchants of Cartagena and dealt with the visual possibilities of the shop windows.

The members of Disena Studio, Ascensio Pérez and Víctor Escudero, professional experts and both teachers from the ESUMA School of Marketing, were in charge of providing the training.

Barar Ripoll, consultant and trainer in e-commerce projects and online marketing 2.0 since 2004, made an introduction to social networks, an essential tool for companies.

Ripoll also teaches and supervises projects in different business schools and centers, including the School of Industrial Organization.

For its part, Modesto Lomba, the founder of the firm Devota & Lomba, with more than 30 years in the market, made a journey from its beginnings to the present, based on the importance of "make brand".

Lomba, from his perspective as president of the national association that brings together most of the Spanish designers who parade on the Madrid catwalk, exposed the benefits of corporatism and associationism.

With the celebration of this meeting was intended to provide key traders, strategies and tools to get the most out of commercial campaigns.

Although the commercial fabric is the public to which this action is mainly directed, participation is open to entrepreneurs and interested in the proposed topics.

The website www.comerciocartagena.com is available to the public for both downloading the program and the invitation, as well as consulting the particularities and schedules of each of the activities that make up the 1st Week of Commerce of Cartagena.

Source: Ayuntamiento de Cartagena

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