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- "We want to avoid the risk of the Community abandoning us in its promotional campaigns due to the development of the Cartagena brand, or that does not assume this profile in national and international fairs and events," Padín concludes.

- Orange training reports that almost one year has passed since the last and only operative session of the Tourism Advisory Council, recovered by Cs after 31 years inactive, "this is where we should discuss the strategy for tourism promotion"

Following the information offered today by the newspaper La Opinion in which it is claimed that the PSOE Government plans to shortly launch the tender for the contract for the drafting of a master plan that defines the steps to follow to create a tourism brand of the coast of Cartagena, the spokesman of the orange training, Manuel Padín, has warned that it will be necessary to have the collaboration of the Community, "we like this proposal of PP and MC, but we have to get the commitment of the Ministry of Tourism of support and assume the conclusions that are established in this master plan and avoid the danger of doubling the promotional projection of the Cartagena coast with crossed messages ".

In this sense, the orange spokesman has announced that Cs will present an initiative for the Plenary to urge the Community to collaborate financially with this project, and to coordinate its promotion programs (for example those of Costa Cálida Region of Murcia) with which it arises at the municipal level, "the idea is that the City Council and the Community share a single brand for the Cartagena coast and that this is the germ of a strategic plan that coordinates the promotional actions that should arise from a specialized professional study".

Apart from this possible plenary agreement, we will take a proposal to the Regional Assembly.

Citizens states that other objectives of their motion is to avoid "the danger that taking advantage of the development of the Cartagena brand, the Community will abandon us in its promotional campaigns, or that it will not assume this brand profile at national and international fairs and events, and this must be avoided at all costs ", concludes Padín.

"Since 2015, Cartagena has been condemned to not have the slightest coordination between institutions, and that has meant that the tourism market despite the increase in visits has not taken off for trade," says Manuel Padin who recalls that it was Citizens who rescued the Tourism Advisory Council, after 31 years inactive, but to date it has not been implemented nor have the statutes been updated, as was promised almost a year ago, on November 10, 2017 in his only operative session;

This would have been the perfect environment to discuss our entire promotion strategy. "

In the opinion of Manuel Padín, "the resounding failure of the program 'Cartagena, city of Treasures', and its derivatives as My treasure is the sea, must teach us a lesson, the errors are valid to learn from them and improve our future strategies."

In this sense, orange spokesman considers "in principle" a good step that is responsible for making the document an external company specializing in these types of issues, "although there were other options such as an ambitious contest of ideas as has been done in Madrid or Alicante, or make it through the technicians of Cartagena Puerto de Culturas, "in any case, we need a coordinated plan, worked with professional criteria on which to monitor its effectiveness, something that has never happened in this municipality" In this sense, the orange spokesman has made the words of the president of the Association of Hotels and Tourist Lodgings of Cartagena and Region: "The tourist promotion must be in the hands of professionals and not politicians, tourism must be removed from the political contest ".

For the orange spokesman, "this promotion can not be subject only to the more or less fortunate whims that may have the mayor responsible for the area, which in the case of Cartagena has also undergone constant changes."

The orange training maintains that to successfully position a tourist destination, it is necessary that there is a stable and strong government that manages to bring together all the agents involved in the sector, "and it is necessary that an autonomous entity be set up, separate from the Department. of Tourism, to manage the promotion and tourism of Cartagena with people and eminently professional criteria, and to continue in time regardless of who governs at any given time in the City. "

"It could well be included in Cartagena Puerto de Culturas, but it requires more personnel and economic means, but the PSOE is doing the opposite: it reduces its contribution to the consortium," criticizes Manuel Padín.

"Cartagena has also suffered an unproductive coalition with PSOE and MC, and now a weak government betrayed by the populism of MC and Podemos, with a rosary of small specific actions and policies in tourism," laments Manuel Padin who denounces that "more three years later and six months before the end of the legislature, we still have no news about the necessary strategic plan announced in 2015 to lay the foundations for this sector, and now we only have a minor contract to design a plan for the Costa brand. Cartagena, sad balance. "

Source: Ciudadanos Cartagena