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- The orange training instructs the Socialist Executive to apologize to the members of the Local Trade Council, withdraw the proposals and present in less than a month a document in conditions adapted to the singularities and needs of Cartagena
Cartagena, Thursday, August 23 -.
As the Municipal Group of Citizens in Cartagena has been able to verify, the proposals of the Draft of the Plan of Dinamization of Commerce of Cartagena presented by the Mayoress of Cartagena, Ana Belén Castejón, on August 16, are almost a copy of the proposals of the Action Plan for Retail Trade 2012 of the municipality of Palencia.
The spokesman for Citizens in Cartagena, Manuel Padín, says that the 10 proposals have been shot Palencia's plan, "there are sections that have been copied and pasted literally with shamelessness, others that have been reworked with other words to say the same; only proposals that have not been taken have been those that have to do with financing, or are very specific to this municipality of Castilla y León. "
Manuel Padín also criticizes that "of the 23 pages of the Cartagena plan, only two sheets contain specific measures, the famous 10 concrete actions that according to the communiqué of the City Council should constitute the road map on trade in Cartagena."
"We were dumbfounded in the Group, we knew that a government with only 6 socialist councilors was weak and unable to carry out the projects of a large municipality like Cartagena but we could not suspect that they were able to do this," said Manuel Padín who points out that there is "nothing that can justify that after 18 months of paralysis without convening the Local Trade Council an extraordinary session is held in mid-August motivated by the complaints of merchants and hoteliers in the media and present , to everyone's surprise, a draft with only 10 performances copied from a 2012 trade plan of the Palencia PP, which is not too splendid. "
"They have not even bothered to plagiarize in a subtle way," the Cs spokesman says ironically that it is not illegal, but it shows the indifference of this Government for the problems suffered by businesses in our municipality and proposes to the socialist government that "put to look at other plans, do it in those of Cáceres or Bilbao that are very complete and current"
Manuel Padin considers legitimate, even desirable, to analyze the plans for retail that are being applied in other territories, Spanish and European, to import the ideas that are working out to Cartagena but "from there to shoot the performances of Palencia and present them as their own there is an important stretch and it only shows negligence, improvisation and reluctance ".
For the orange spokesman, "This joke has no name, is a huge and ridiculous nonsense, an insult to the intelligence of all Cartagena and a lack of respect for the hospitality and commercial sector, and all neighborhood and business groups that are integrated in the Council ".
The orange spokesman has asked the socialist government team to appear publicly to apologize to the sector, remove the plagiarized proposals from the document and actually undertake a battery of actions for the plan to revitalize the commerce of Cartagena, "with proposals adapted to the singularities and needs of Cartagena, not Palencia. "
The orange training is currently working to present a battery of concrete proposals for this plan.
Among other similarities, Cs Cartagena highlights the following:
Creation and Promotion of the visual identity of the retail trade of Palencia
Design of a specific brand image for retail that serves as a support for the creation of a collective brand to subsequently proceed to the promotion of identification through the distribution of promotional material in tourist information centers, stations, tourist accommodation, guides and maps that reflect alternative routes of purchases of urban commerce, etc ...
Creation and Promotion of the visual identity of the Cartagena retail trade
It would be a matter of designing a specific brand image for retail that serves as a support for the creation of a brand that allows us to promote the commercial identity of Cartagena, by distributing promotional material in tourist information centers, stations, restaurants, centers health, educational centers, etc.
Awards from the city of Palencia to Commerce
Show the recognition of the City Council to merchants who contribute to innovation, modernization, promotion and improvement of the image of the commercial sector of the city by improving the technology used, services provided, new aesthetic concepts, design and presentation of their offer through an award / award
Awards of the Municipality of Cartagena al Comercio
It would try to show the recognition of the City Council to the merchants who contribute to innovation, modernization, promotion and improvement of the image of the commercial sector of the city through the improvement of the technology used, services provided, new aesthetic concepts, design and presentation of your offer through a prize / award.
Realization of Fair Activities.
Trade Shows according to Commercial Offer
Conducting fairs for families of similar products, for example:
Fair of chocolate, pastry and artisan bread.
Fair of footwear and accessories.
Fair of wedding dresses
Etc...
Promotion of electronic sale
Promotion of the implementation of electronic sales, promoting campaigns of
information, free training workshops and collaboration with technology companies.
Implementation of new technologies.
Promotion of electronic sale
Promotion of the implementation of electronic sales among merchants of the
scope, through information campaigns, free training workshops and
collaboration with technology companies.
Promotion of exhibition activities
In Cartagena, the Trade Fair is held with great acceptance, but we must plan:
Thematic fairs, for example:
Wedding dress fairs
Sports shoes trade shows
Chocolate fairs
Etc.
Campaign "Palencia, city of purchases"
Establish during 3 alternate weekends per year that could be at the beginning of each commercial campaign (spring, summer and winter), a dissemination campaign to encourage purchases during those specific days.
The aim is that during those weekends, a global image of Palencia will be offered so that those weekends Palencia can become an attractive city for consumption, combining it with: a powerful gastronomic offer - special menus in restaurants and tourist routes the city and / or province
Cartagena campaign, shopping city
Establish during 4 alternate weekends per year that could be the start of each commercial campaign (spring, summer, autumn and winter), a dissemination campaign to encourage purchases during those specific days.
This campaign should be combined with a powerful gastronomic and tourist offer.
Source: Ciudadanos Cartagena
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