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This year's new recycling campaign, which comes under the banner Green, I love green, is aimed at housewives to information dissemination to reach all households.

With the participation of Ecovidrio Ecoembes next to the region and all towns in the region with the aim of giving citizens know what is the benefit of recycling toys, clothing, glass, metal, plastic and cardboard.

This new initiative was presented this morning by the Director General of Environmental Quality, Francisco Espejo, Councillor for Infrastructure and Services of the City of Cartagena, José Vicente Albaladejo, representatives of the entities Ecoembes recycling, Juan Alonso, and Ecovidrio, José Luis Magro.

Educate and sensitize the population about their role in the recycling of waste, increase recycling rate of packaging waste, paper / cardboard and glass and end the false idea that in the Murcia region is not an effective management residues are the targets of this campaign.

Francisco Espejo has explained, it has also stressed that in order to carry out this campaign has chosen a target, specifically the Housewives' Association: its potential to be informed, educated and motivating recycling.

This campaign, which has received a total funding of € 50,000 is to generate a communication network that brought to the attention of citizens and tax behaviors as part of sustainable development in the region.

Mirror pointed out that the most effective means of reaching the population is explaining to citizens the benefits of sustainable behavior, responding to the ongoing question of what is recycled.

With this campaign, said Alonso, is to seek cooperation and collaboration and commitment of citizens and respond to questions in an informative and educational about what, how, where and why to recycle the waste generated in households.

THEATRE CAMPAIGN

This original campaign, creative and fun, as each presentation is staging a drama scene information in the format of a talk aimed at a group of housewives or similar.

During the course of the talk a housekeeper, suddenly interrupted the conversation saying you have to clean the room.

Unable to do so until the session ends in a loud voice announced that the topic seems interesting and to stay to listen.

From this moment the maid will continuously interrupt the speaker commenting on the content of the talk and contributing their experience of professional cleaning when making a proper segregation of waste at source.

DATA

Jose Luis Magro says that next year will be improved recycling figures both in kilos and quality.

He explained, that quality is the percentage of errors made by separating waste.

The percentage of errors in the Region of Murcia is the lowest in Spain.

Therefore, Magro congratulates all Murcia since recycling is not an easy task and stressed that in Murcia is around 19% of errors in the yellow bins, while the rest of Spain reach the 25% error.

For its part, Albaladejo, has questions reporters pointed out that the Municipality of Cartagena has about 1,300 yellow containers, which were collected in the last year 2,200 tons, ie a 11% increase over 2008 .

In addition, the council has advised that it will gradually implemented in the municipality more recycling bins and will go according to education and acceptance of the city, on the issue of recycling.

Source: Ayuntamiento de Cartagena