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The Consistorial Palace was the chosen venue for the presentation on Tuesday, July 18, of the study 'Business Opportunities in the Dive Sector', carried out by the Institute of Promotion of the Region of Murcia (Info), which puts in Value the strengths of the municipality of Cartagena in the economic sector of diving to develop market niches and new business models.

The event was inaugurated by the mayor of Cartagena, Ana Belén Castejón;

The director of Info, Joaquín Gómez;

And the president of the regional Confederation of Business Organizations of Cartagena (COEC), Pedro Pablo Hernández.

In the act has been present the Councilor of Tourism, Obdulia Gómez;

The manager of the Agency for Local Development and Employment (ADLE), Manuel Mora, as well as several councilors of other municipal groups with representation in the City of Cartagena, as Francisco Espejo.

The mayor of Cartagena has highlighted the importance of the study, which offers the great strengths that Cartagena has in the world of diving and is available to all entrepreneurs who want to invest or those interested in launching themselves into the business world.

In turn, he recalled the importance of the tourism sector in the municipality of Cartagena, and the weight of Cartagena as one of the main tourist centers in the Region of Murcia.

And it is that, he pointed out, "we have a privileged location, that history and a natural, heritage and cultural heritage as there is no other."

In addition, it has announced that it will continue to promote tourism in Cartagena and has recalled that "with the bet of this City Council is not worth alone", as "requires a decisive bet of entrepreneurs and entrepreneurs," in order to offer To tourists "all kinds of services and modern and quality activities".

He was grateful that Cartagena was one of the four regional municipalities chosen to carry out these studies of free trade zones.

Thus, as in Cartagena has been analyzed the diving sector, in San Javier has studied the nautical activities;

In Caravaca de la Cruz, religious tourism;

And, in La Unión, flamenco.

For its part, the director of the Info has highlighted the need for new business models that will end the seasonality that exists around this activity through services complementary to tourism such as mobile application development, handling of submarine drones or Recreation of underwater routes in virtual reality.

He has emphasized the importance of combining the talent that exists in universities with business experience and has proposed the implementation of a series of senior counseling programs by active or retired employers who are part of employers.

In this way, he assured, "we will ensure the creation and consolidation of business models with a lot of impact on job creation at the local and regional level."

Gómez recalled that the Region of Murcia stands out in the use and research around this technology and has emphasized the bet of the European Center for Enterprise and Innovation of Cartagena (CEEIC) by the same.

In addition, it has highlighted that the Autonomous Community has 27 diving centers, of which 75% are located in the reserves of Cabo de Palos, Isla Hormigas and Cabo Tiñoso.

Therefore, he explained, is "a fundamental reason" for local and regional administrations to work together to promote the development of new business models in this sector.

In this line, has shown its willingness to the mayor and the president of COEC the possibility of analyzing new business models in different sectors that may be strategic for the city "because you have to bet on Cartagena."

In turn, the president of COEC has emphasized the importance of this study, which identifies business opportunities, analyzes the implementation of new business projects, which serves, in Hernandez's words, to "work For the future and the creation of employment, which should be one of our priorities. "

He highlighted the success of presenting research on diving in Cartagena and expressed his gratitude for carrying out studies of this type, since "the administration itself does the job of sifting, identifying and putting before us those issues that, An analyzed, thoughtful and reasoned way, can be business opportunities ".

Finally, he has asked Info and the City of Cartagena that the initiative of Tuesday "do not remain here," while encouraging them to work together.

"You will have at all times the support of the employers," he said.

Source: Ayuntamiento de Cartagena